UNDERSTANDING BRAND REPUTATION

Increased Visibility

When an artist's content receives more engagements such as likes, comments, shares, and views, it tends to be prioritized by platform algorithms. This increased visibility means that more people are exposed to the artist's work, leading to higher recognition and awareness. Brand Reputation is a monthly K-Pop classification published by the Korean Brand Reputation Center based on the analysis of media and customers’ behavior, communication and interactions to artists. Boosting Stray Kids' brand is important for their growth not only in South Korea but it's important for their global growth as well.

ENGAGEMENTS

Engagements serve as a form of social proof. When potential fans or industry professionals see that others are engaging with an artist's content positively, it can influence their perception of the artist. People often trust the opinions and actions of others, and high engagement levels can signal quality and authenticity. Higher engagements suggest that the artist is influential and credible within their niche. This can be especially important for emerging artists looking to establish themselves in the industry. A strong online presence can help solidify an artist's reputation as a serious and talented professional. Engagements indicate that an artist is actively engaging with their audience, which can foster a sense of community and loyalty. Artists who interact with their fans and respond to comments and messages often build stronger, more loyal followings, which can further enhance their brand reputation. High engagements can propel an artist's content to go viral or become a trending topic. This not only increases their visibility but also positions them as a relevant and influential figure within the cultural conversation, further elevating their brand.

INCREASED Collaboration Opportunities

Artists with a strong online presence and high engagements are more attractive to collaborators, promoters, and brands. They are seen as valuable partners who can bring exposure and engagement to collaborations, events, and partnerships, further enhancing their brand reputation. A positive online reputation can lead to more opportunities in the music industry, such as record deals, performance invitations, and sponsorships. Industry professionals are more likely to take notice of artists with a strong online presence and active engagement from a dedicated fan base.

What Indexes are used to boost Brand Rep?

​PARTICIPATION INDEX

Participation Index is based on the number of articles and blogs written about Stray Kids, searches about Stray Kids on Google, Naver and like platforms.

HOW YOU CAN HELP?

Search 'Stray Kids / 스트레이 키즈' on various platforms like Google, YouTube, NAVER, Daum and interact with the search results. Search several times a day. 

MEDIA & COMMUNICATION INDEX

Communication Index is based on the number of interactions and traffic searches, blogs, articles, videos, news etc has on platforms.

HOW YOU CAN HELP?

Interact with blogs, articles, videos etc by liking them, commenting positively and sharing them. If you see our fanbases or the members fanbases sharing articles be sure you interact with them. If you can create blogs posts about Stray Kids on platforms like NAVER and share them to help get STAYs attention to boost them.

​COMMUNITY INDEX

It's very important when sharing about Stray Kids on Social Media Platforms to use their Official Hashtags that are used and tracked to indicate their community engagements. Using the member's tags and STAGE NAMES properly is also very important for their individual reps as well.

#STRAYKIDS #스트레이키즈
​tag their accounts on the platform you are posting on

Bang Chan    방찬

#BANGCHAN #방찬 #バンチャン #STRAYKIDSBANGCHAN #스트레이키즈방찬

LEE KNOW    리노 ​

#LeeKnow #리노 #リノ#StrayKidsLeeKnow #스트레이키즈리노

Changbin     창빈

#Changbin #창빈 #チャンビン #StrayKidsChangbin #스트레이키즈창빈

HYUNJIN     현진 ​

#Hyunjin #현진 #ヒョンジン #StrayKidsHyunjin #스트레이키즈현진

HAN    한

#Han #한 #ハン #StrayKidsHAN #스트레이키즈한

FELIX     필릭스​

#FELIX #필릭스 #フィリックス #StrayKidsFelix #스트레이키즈필릭스

Seungmin  승민

#SEUNGMIN #승민 #スンミン #StrayKidsSeungmin #스트레이키즈승민

I.N   아이엔​

#I_N #아이엔 #アイエン #StrayKidsI_N #스트레이키즈아이엔